There is one instance in which I think homepage carousels could work: when you have a clear “through-theme.” For example, if the theme is “We Get Results,” then each slide could feature an example of your firm’s “Results.” If you choose this approach, here are some ways to avoid the pitfalls of carousels:
- Prominently display your through-theme (e.g., “Results”) on each slide, so that people get exposed to your message over and over.
- Design your carousel so that it doesn’t look like an advertisement.
- Avoid auto-rotation. Instead, have one slide randomly display on page load—and then give users the ability to click to the next slide if they like.