When it comes to digital advertising, many law firms overlook the importance of social media. It makes sense, lawyers are supposed to be the consummate professionals, not cat-video posting socialites.
But, in today’s social media-fixated world, law firms can’t afford to lose their “appeal” in this critical marketing space.
Get it? A peel? Appeal?
Okay, in all seriousness, social media is not just a place to show off your thought leadership in the legal world. It can also be a crucial place to engage with your potential clients. As law firms directly communicate with the communities they serve, social media becomes a natural way to reach people in need and acquire new clients.
There are many benefits to using social media for your law firm. Below are examples of how social media platforms can be used to produce online marketing success!